How COVID-19 Has Accelerated Digital Transformation in Healthcare
At the beginning of 2020, digital strategy initiatives around telehealth, data analytics and digital engagement were well underway for many healthcare organizations — albeit as a “nice to have” addition in some cases.
The COVID-19 pandemic accelerated the adoption of these efforts industrywide, making them absolutely essential for healthcare organizations.
Hospitals and health systems in hard-hit areas were overwhelmed by COVID-19 patients, putting substantial constraints on space, supplies and staff.
Soon after, providers and payers faced a spike in call center traffic, while their websites were overwhelmed with individuals seeking information on changes to services, resources on testing, health plan coverage and locating in-network providers for care.