Research Reveals Health Tech Industry Primed for a Pendulum Swing from Consumer-facing Technologies to Backend Solutions
New research released today by Allison+Partners, a global marketing and communications agency, examines the impact of the record-breaking boost in digital health investment and tech adoption during the pandemic for health tech brands. The research also uncovers the barriers and opportunities for marketing and communications professionals charged with telling their stories across the healthcare ecosystem.
After conducting a meta-analysis of existing trend reports, interviews with health tech founders and private equity firms, and surveying 500 senior and C-suite health leaders about the seismic shifts taking shape across the sector, Allison+Partners’ Health practice concluded the health tech industry is primed for a pendulum swing from B2C to B2B solutions. read more