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Here’s How Google, Amazon, Facebook and Apple Are Targeting The Health Insurance Market

Tech giants are ramping up their investments in digital health initiatives, signaling some significant moves to target the health insurance space.

Google, Facebook, Apple and Amazon have invested heavily in personal health monitoring devices and virtual care and have been able to integrate these capabilities into health insurance offerings relatively easily, according to an analysis from CB Insights.

As one example, Google’s subsidiary Verily recently formed its own insurance company to provide tech-driven employer health insurance plans.

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